Innovation as our vocation
Ours is a typical post-war story, of hope and rebirth, yet unique and extraordinary when seen through the lens of new ideas.
It’s the story of a family-owned café that grew into a business, founded by three determined young men, eager to change their lives through creativity and ambition. They likely didn’t yet realise they were setting a foundation that would leave such a lasting mark on history.
It’s also the story of many entrepreneurial and family ventures, now united under Sammontana Italia, thanks to the vision of the Bagnoli family. Their determination to make the dreams of those three young founders endure is at the heart of what we are today. This legacy of enterprise and excellence is now bolstered by the support of a fund that believes in our story, alongside the energy of a team of managers ready to shape a future narrative—one rooted in sustainability and true to the principles that have always inspired us.
For us, innovation remains the ability to trust our instincts, without ever falling in love with a single solution. Instead, we let it evolve, even if it means taking a longer, more challenging path—one that breaks boundaries and reaches where others cannot.
At Sammontana, innovation has always required time and tenacity. A spark of an idea, followed by patience and perseverance, trials and retrials, months of errors and failures that eventually lead to new possibilities. All this while driven by a relentless pursuit of quality and a commitment to strive for perfection, knowing it will always remain just out of reach.
Ours is the story of a company, families, and people who know how to think with vision, plan with flexibility, make timely decisions, and above all, invest boldly to sustain the pursuit of the finest expressions of taste over time.
We are a responsible company
We understand the value of responsibility, an ethos that has guided our actions since the very beginning. It’s an unwavering commitment that shapes our behaviours at every level of the organisation, every single day. After all, there can be no responsibility without action, and no ethics without integrity.
We know no other way of doing business.
We achieve market success by prioritising workplace safety, safeguarding the environments in which we operate, and showing care and respect towards our people, partners and consumers. We respond to the demand for high-quality food products that are indulgent and gratifying yet completely safe for both personal health and the well-being of the planet.
Now, more than ever, we believe that building a better future is only possible through a responsible response to evolving tastes and dietary habits.
The ultimate purpose of our family-owned company
Our Purpose
There is no future in a world that does not invest in its youth.
As a family business, where every generation has given its best, we are committed to fostering the aspirations of young people while staying true to the promise of our generational pact.
Sammontana Italia’s identity
Vision
To bring smiles to people all over the world by offering delicious and satisfying products crafted with authentic Italian care and passion, while always honouring our roots.
Mission
To create high-quality food products and recipes that provide delightful experiences while embracing new dietary trends. To conduct business in a way that respects our Italian heritage, our identity, our people, our communities, and our environment. To continually improve our methods and efficiency without compromise. To be ambassadors of authentic Italian products, leading the evolution of tastes, styles, and ways of enjoying flavour today and tomorrow.
Values
PASSION
We believe in doing things and doing them well. We’ve always cared deeply about our products, driven by the greatest technology of all: our love for what we do. Curiosity and experimentation fuel our creativity, pushing us to continually improve, with an uncompromising commitment to superior quality.
PRIDE
We are proud to be ambassadors of the identity, culture, and values of a great Italian company made up of real people—hands, hearts, and minds. People who speak and act with the strength of Noi Sammontana ("We, Sammontana").
BALANCE
For us, balance means the relationship between sustainability and lasting growth. It’s about making decisions with people, their work, and the environment at the centre.
RESPECT
We hold great respect for both people and their work. We understand the responsibility that comes with running a business, expressed through our social and environmental awareness. We believe in our talents and the continuous improvements they bring to the organisation every day. With respect and integrity, we earn the trust of our customers and consumers. With fairness and transparency, we forge strong partnerships with our suppliers and collaborators.
LISTENING
For us, listening means bridging gaps between people. It means learning every day from what we do. It means understanding market demands. It means moving forward, honouring our past while keeping a clear vision of the future.
- LE ORIGINI E LA STORIA
- L'AZIENDA OGGI